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What a Great Classical School Homepage Actually Looks Like

What a Great Classical School Homepage Actually Looks Like

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries, Website Strategy

Most classical school homepages introduce themselves—but don’t connect. They have mission statements, images of smiling students, and links to admissions—but fail to guide a visitor toward alignment, trust, and action. 1. Instant Clarity The first goal of your...
Top 7 Website Mistakes Classical Schools Keep Repeating (And How to Fix Them)

Top 7 Website Mistakes Classical Schools Keep Repeating (And How to Fix Them)

by JK Stewart | Jul 1, 2025 | Classical Schools, Industries, Website Strategy

Classical schools love depth—but their websites often feel shallow. You’re an exception: you design with intention, clarity, and formation in mind. But many of your peers keep repeating the same avoidable mistakes. Let’s fix that. Mistake #1: Uploading the Entire...
How to Build a Website for Grandparents, Too

How to Build a Website for Grandparents, Too

by JK Stewart | Jul 1, 2025 | Classical Schools, Industries, Website Strategy

Most classical schools build their websites for one audience: prospective parents. And that makes sense. Parents are typically the ones scheduling tours, comparing curriculum, and making enrollment decisions. But there’s another group quietly influencing those...
Why Even Your Footer Should Signal Formation

Why Even Your Footer Should Signal Formation

by JK Stewart | Jun 30, 2025 | Classical Schools, Industries, Website Strategy

It’s the last thing parents see on your website—but often the first thing they feel. A footer isn’t just a design afterthought. For classical schools, it’s a subtle but powerful place to communicate formation, virtue, and intentionality. In a digital world full of...
What Your Athletics Page Says About Your Formation Model

What Your Athletics Page Says About Your Formation Model

by JK Stewart | Jun 27, 2025 | Classical Schools, Industries, Website Strategy

Classical schools often spend hours polishing their academic and theology pages—only to treat the athletics page as an afterthought. Or worse, they copy the format and language from public schools: lists of sports, game schedules, and maybe a photo or two. Nothing is...
Your Curriculum Page Should Look Like a Tour, Not a Textbook

Your Curriculum Page Should Look Like a Tour, Not a Textbook

by JK Stewart | Jun 27, 2025 | Classical Schools, Industries, Website Strategy

Most classical school curriculum pages are designed with the wrong audience in mind. They read like white papers—dense, dry, and filled with jargon. While you may impress a visiting headmaster or college professor, you’ll overwhelm the average parent looking for...
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