Parents aren’t enrolling their children in your classical school because of math scores or college placement rates. Not really. Those may be part of the pitch—but the deeper desire, the one they often struggle to articulate, is this: They want their children to become...
Your classical school’s traditions—feast days, hymns, recitations—hold deep meaning for your community. But they do more than foster virtue; they’re a goldmine for SEO. Parents and educators search for liturgical calendars, hymnal texts, school chants, and feast...
For decades, the “About Us” page has been treated as a sacred website staple. A long scroll of bios, photos, dates, and facts—sometimes tucked behind three clicks, rarely read. But if you’re running a classical school in 2025, it’s time to let go of the old...
Too often, school websites are designed with a single user in mind: the busy parent. But another audience matters deeply—grandparents. They play an active role in supporting, cheering on, and sometimes even financially sustaining a classical school. Tapping into their...
Too often, schools treat their websites as digital filing cabinets—necessary but utilitarian. Pages are created, content is dropped in, and buttons are added without much thought beyond function. But in a classical school, every part of the learning environment is...
When families land on your school’s tour page, they’re looking for more than a photo gallery. They want to feel the rhythms of school life—morning routines, chapel, community moments. Yet most tour pages focus on logistics, schedules, and bulletin-board style content....
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