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The Best Way to Display School Calendars Without Frustrating Parents

The Best Way to Display School Calendars Without Frustrating Parents

by JK Stewart | May 22, 2025 | Classical Schools, Industries, Website Strategy

It’s one of the most-visited pages on any school website—and often one of the worst designed. The calendar page. Parents just want to know: When’s the first day of school? Is there early dismissal next Friday? Are we off for MLK Day? But too often, they get buried in...
How to Showcase a Classical Curriculum Visually (Without a Wall of Text)

How to Showcase a Classical Curriculum Visually (Without a Wall of Text)

by JK Stewart | May 22, 2025 | Classical Schools, Industries, Performance & UX, Website Strategy

For classical schools, the curriculum is a cornerstone. It reflects your philosophy, pedagogy, and mission. But when that curriculum is presented online as a 1,500-word paragraph—or worse, a downloadable PDF—you lose the parent before they ever grasp your value. Done...
Does Your Website Reflect Your School’s Core Virtues?

Does Your Website Reflect Your School’s Core Virtues?

by JK Stewart | May 22, 2025 | Classical Schools, Industries, Performance & UX, Website Strategy

Most classical schools have a clear mission. It’s on the wall, in the handbook, and spoken often. But when a prospective family lands on your website, do those virtues come through—or get lost in generic language and template design? If your site looks like any other...
How to Make Your Headmaster’s Letter Actually Get Read

How to Make Your Headmaster’s Letter Actually Get Read

by JK Stewart | May 22, 2025 | Classical Schools, Industries, Website Strategy

The Head of School letter is often one of the most carefully written pieces on a classical school’s website—and one of the least read. Why? Because it’s usually hidden, too long, or written like a donor update instead of a warm, parent-facing welcome. But done right,...
How to Explain the Trivium on Your Classical School Website

How to Explain the Trivium on Your Classical School Website

by JK Stewart | May 21, 2025 | Classical Schools, Industries, Website Strategy

If you’ve ever tried to explain the trivium on your school’s website, you know the struggle. Most “What is the Trivium in classical education?” searches lead to dense definitions or academic overviews that feel more like Latin textbooks than parent-friendly guidance....
PDFs Are Not Your Friend: Why Parents Skip Over Your Most Important Info

PDFs Are Not Your Friend: Why Parents Skip Over Your Most Important Info

by JK Stewart | May 21, 2025 | Classical Schools, Industries, Performance & UX, Website Strategy

We get it. Your school already has a beautiful admissions packet. It’s been through ten rounds of board edits, includes every detail, and has a lovely serif font on the cover. So you post it on your website as a PDF and call it a day. But here’s the problem: Most...
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