Why Beauty Belongs on Your School’s Website When parents, grandparents, or even future teachers visit your website, they are not only scanning for tuition costs and curriculum pages. They are quietly asking: “Does this place feel trustworthy?” One of the strongest...
Why Full Names Build Trust When a parent shares a glowing review of your school, including their full name can feel like the ultimate credibility booster. Imagine you’re deciding between two schools. One has anonymous quotes like “We love it here!” from “5th Grade...
Why the humble calendar matters more than you think It’s easy to treat the school calendar like a utility—something current families check for half days and choir practice. But to a prospective parent, your calendar is a window into daily life. It shows whether your...
When You’re Busy with Taxes, Your Website Shouldn’t Be Work It’s mid-January. Your inbox is overflowing with 1099s, clients are calling nonstop, and you’re squeezing in coffee between tax return appointments. The last thing you need is to figure out why your website...
Many schools treat faculty pages as a place to list names and degrees. Classical schools can do more. With the right design choices and copy, you can help visitors see your mission in action before they ever step on campus. Why Faculty Pages Matter Parents and donors...
Classical schools are built on the long view. They’re not chasing test prep or college rankings. They’re forming souls, not just resumes. But when it comes to your website—especially the admissions section—many prospective parents still ask the same question: “Where...
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