Most medical sites handle insurance info one of two ways: Bury it three clicks deep… …or plaster it across the homepage like a billboard. Neither builds trust. And both can backfire—especially if you serve a mix of insurance and cash-pay patients. Here’s the reality:...
You paid for a clean, modern website. It loads fast. The logo’s sharp. The colors match your brand. But… it’s not bringing in new patients. Sound familiar? This is one of the most common complaints we hear: “My site looks great, but it’s not doing anything.” And the...
Yes—but only if you do it right. A medical blog isn’t just filler content. When done well, it can build trust, drive traffic, and support patient education. When done poorly, it’s a liability that eats time and signals neglect. So how do you do it right? Be...
Whether you’re a solo provider or part of a multi-physician group, your website should reflect it—clearly and intentionally. But too many medical sites copy generic templates without considering one crucial question: Does this site match how our practice is actually...
Does your front office get the same five questions every week? What time does school start? How does drop-off work? When are applications due? Is there a waitlist? Do you offer financial aid? How do you apply? If your inbox is full of these basic inquiries, your FAQ...
Your website isn’t just for patients—it’s also where your next great team member decides whether to apply or move on. In today’s tight hiring market, especially in healthcare, you don’t just need warm bodies. You need aligned people—those who believe in your mission,...
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