If you’re an Ambulatory Surgery Center (ASC), your website has two jobs: serve patients and make it effortless for referring providers to send you cases. But most ASC websites bury the one thing referring doctors actually need: quick access to your fax number and...
There’s a growing push for transparency in healthcare—but should that extend to your website pricing? The answer isn’t one-size-fits-all. For some medical practices, showing prices builds massive trust. For others, it can mislead patients or trigger avoidable sticker...
If you think your homepage’s most powerful section is the hero image, think again. The single highest-converting section on a medical website isn’t the banner, the call-to-action, or even the bio grid. It’s the trust block. What Is the Trust Block? The trust block is...
Most classical schools include a “Student Leadership” section somewhere on their website—but it rarely does what it’s supposed to. It lists the student council. Maybe includes headshots. Maybe not. Then it stops. The problem? You’re showcasing a structure that only...
Patients aren’t browsing your site for fun. They’re trying to find care—fast. But if your website gets in their way, they’ll click the back button without hesitation. And in healthcare, every bounce could mean a lost appointment, a missed referral, or a damaged...
If your homepage opens with a massive logo and a vague slogan, you’re not leading with what matters. The hard truth? Patients don’t care about your branding palette or clever tagline. They’re scanning for one thing: “Can this doctor help me?” Most visitors will...
Recent Comments