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Why Generic Templates Fail for Medical Sites

Why Generic Templates Fail for Medical Sites

by JK Stewart | Jun 11, 2025 | Healthcare, Industries, Marketing, Performance & UX, Website Strategy

Premade website templates might seem like a quick win—cheap, fast, and “good enough.” But for medical practices, they’re a liability. Here’s the hard truth: generic templates weren’t designed for trust, referrals, or compliance. And those are the pillars...
What Happens If Your Medical Site Isn’t Mobile-Friendly?

What Happens If Your Medical Site Isn’t Mobile-Friendly?

by JK Stewart | Jun 10, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

More than 60% of people visit your site from a phone. So if your medical website isn’t smooth, fast, and easy to use on mobile—you’re losing patients before they even call. Here’s what happens when your site isn’t mobile-friendly: They bounce. Pinch-to-zoom layouts,...
How to Make Your Forms Less Annoying (and More Effective)

How to Make Your Forms Less Annoying (and More Effective)

by JK Stewart | Jun 9, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

Want fewer no-shows and more scheduled appointments? Start by fixing your forms. Because nothing kills momentum faster than a clunky, 20-field monster form that asks for everything short of a DNA sample. Patients are busy, distracted, and sometimes anxious. A long or...
Why Your Contact Page Might Be Costing You Patients

Why Your Contact Page Might Be Costing You Patients

by JK Stewart | Jun 6, 2025 | Healthcare, Industries, Performance & UX, Support & Reliability, Website Strategy

If patients can’t find you—or can’t reach you—they’re gone. A clunky or buried contact page quietly kills conversion. Common issues we see: Contact page hidden in a dropdown or footer No clickable phone number (especially on mobile) Broken or confusing contact forms...
Where Should Forms, Billing, and Lab Results Go?

Where Should Forms, Billing, and Lab Results Go?

by JK Stewart | Jun 4, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

Quick answer: not on your homepage. Your homepage is for first impressions. It’s for new patients looking to understand who you are, what you treat, and how to book an appointment. But too many practices clutter their homepage with returning patient tools—things like:...
The One Question to Fix Your Medical Site Layout

The One Question to Fix Your Medical Site Layout

by JK Stewart | Jun 3, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

Struggling to organize your medical website? Ask this one question: “Is this for new patients or existing ones?” That simple filter can instantly reshape your layout and fix confusion that drives people away. New patients need answers like: What do you treat? Are you...
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