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Should You Add a Blog to Your Medical Site?

Should You Add a Blog to Your Medical Site?

by JK Stewart | Jun 7, 2025 | Healthcare, Industries, Marketing, Website Strategy

Yes—but only if you do it right. A medical blog isn’t just filler content. When done well, it can build trust, drive traffic, and support patient education. When done poorly, it’s a liability that eats time and signals neglect. So how do you do it right? Be...
How to Build a Careers Page That Attracts the Right Staff

How to Build a Careers Page That Attracts the Right Staff

by JK Stewart | Jun 6, 2025 | Healthcare, Industries, Marketing, Website Strategy

Your website isn’t just for patients—it’s also where your next great team member decides whether to apply or move on. In today’s tight hiring market, especially in healthcare, you don’t just need warm bodies. You need aligned people—those who believe in your mission,...
When to Show Photos of Your Medical Office—and When Not To

When to Show Photos of Your Medical Office—and When Not To

by JK Stewart | Jun 5, 2025 | Healthcare, Industries, Marketing, Website Strategy

Office photos can build trust—or break it. The right images show patients what to expect, create a sense of calm, and help you stand out from cold, generic competitors. But bad photos? They do more harm than good. They make your practice feel outdated, messy, or...
Avoid These 5 Lawsuit Risks on Your Medical Website

Avoid These 5 Lawsuit Risks on Your Medical Website

by JK Stewart | Jun 1, 2025 | Healthcare, Industries, Marketing, Performance & UX, Support & Reliability, Website Strategy

Your medical website isn’t just a marketing tool—it’s a legal liability waiting to happen if it’s not built right. ADA lawsuits. HIPAA violations. Misleading medical claims. They’re real, and they’re hitting practices of every size—not just the big guys. If you think...
How to Write Website Copy That Sounds Like a Real Doctor (Not ChatGPT)

How to Write Website Copy That Sounds Like a Real Doctor (Not ChatGPT)

by JK Stewart | May 31, 2025 | Healthcare, Industries, Marketing

Let’s be honest: most medical websites sound like they were written by a robot with a thesaurus. Stiff, generic, forgettable. But the best healthcare websites don’t just share information—they build trust. They sound like a real person with real experience, speaking...
SEO for Doctors: What Actually Matters

SEO for Doctors: What Actually Matters

by JK Stewart | May 31, 2025 | Healthcare, Industries, Marketing

You don’t need hacks, trends, or fancy plugins to rank. You just need to show up where people are already searching—and make it easy for them to choose you. Too many doctors waste time chasing algorithm updates or hiring overpriced SEO “experts.” The truth? Local SEO...
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