It happens quietly. A family visits your classical school website, excited about your vision and intrigued by your programs. They click “Inquire” or “Request Information.” And then—they bail. Not because they changed their minds. Not because they had doubts. But...
It’s a good problem to have: your classical school is full, and interest keeps growing. But turning families away without a next step risks losing long-term potential. That’s where a well-designed waitlist landing page can shine—if you do it right. Many classical...
Visit the average classical school website on your phone, and odds are it wasn’t built with you—or your screen size—in mind. Tiny text. Bloated headers. Navigation that’s either hidden or a mile long. And let’s not even talk about PDFs that download instead of...
Faculty pages should build trust—not highlight gaps. But too often, classical schools build static directories that fall out of date the moment a teacher retires, moves, or shifts roles. When that happens, your site becomes a liability: families notice missing...
Accreditation might sound like legalese, but for classical schools it’s an opportunity: a trust signal parents, donors, and partners look for. Too often, accreditation pages become dry, dense documents no one reads. That doesn’t have to be the case. Using thoughtful...
Every growing classical school reaches a point where its website begins to feel like a patchwork quilt—an awkward collection of pages that no longer reflect its intellectual depth or expanding offerings. What started as a tidy set of pages for admissions and academics...
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