The Trivium and Quadrivium aren’t just old terms from medieval education—they’re the backbone of your classical school’s academic philosophy. But if you’ve ever tried explaining that to a prospective parent in under 30 seconds, you know how quickly eyes can glaze...
It’s easy to treat your school’s event page like a digital bulletin board: paste a list of dates, maybe add a flyer PDF, and call it done. But if you want your classical school to foster lasting connection—not just attendance—you need to approach event pages as tools...
Let’s be honest: most classical school parents don’t want to join another Facebook group. Some avoid it for ideological reasons—tired of the algorithmic noise, privacy concerns, or the time-suck of social media. Others simply never joined in the first place. But...
Parents who are drawn to classical education are often thoughtful, curious, and discerning. They want more than test scores or buzzwords—they want substance. That makes your curriculum page one of the most important (and most overlooked) parts of your website....
It’s not that your admissions page is wrong. It’s just doing too much at once—and not enough of the right things in the right order. Many classical schools unintentionally treat their admissions pages like digital file cabinets: full of facts, forms, deadlines, and...
It happens quietly. A family visits your classical school website, excited about your vision and intrigued by your programs. They click “Inquire” or “Request Information.” And then—they bail. Not because they changed their minds. Not because they had doubts. But...
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