Why the humble calendar matters more than you think It’s easy to treat the school calendar like a utility—something current families check for half days and choir practice. But to a prospective parent, your calendar is a window into daily life. It shows whether your...
Many schools treat faculty pages as a place to list names and degrees. Classical schools can do more. With the right design choices and copy, you can help visitors see your mission in action before they ever step on campus. Why Faculty Pages Matter Parents and donors...
The Problem with Most School Photography Most classical schools spend months refining their mission statements, hiring the right faculty, and shaping the moral imagination of students—only to cheapen all of it with one stock photo of a child giving a plastic thumbs...
Why Search Strategy Beats Paid Ads for Classical Schools If your school’s main marketing strategy is word-of-mouth and the occasional Facebook post, you’re not alone. Most classical schools either ignore SEO or assume it’s too technical to tackle. But here’s the good...
Classical schools are built on the long view. They’re not chasing test prep or college rankings. They’re forming souls, not just resumes. But when it comes to your website—especially the admissions section—many prospective parents still ask the same question: “Where...
When a staff member leaves your school—especially someone in admissions, communications, or marketing—what else leaves with them? For many classical schools, the uncomfortable answer is: access. To the website. To the forms. To the domain. To the core infrastructure...
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