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How to Promote Recurring Events Without Cluttering Your Site

How to Promote Recurring Events Without Cluttering Your Site

by JK Stewart | Jun 6, 2025 | Classical Schools, Industries, Website Strategy

You don’t need a new banner every month—just a smarter layout. Spirit Night. House Days. Uniform Resale. Parent Coffees. These recurring events are important—but when every single one gets its own homepage banner, your site starts to feel like a patchwork of competing...
The Question Every Parent Asks (That You Forgot to Answer)

The Question Every Parent Asks (That You Forgot to Answer)

by JK Stewart | Jun 5, 2025 | Classical Schools, Industries, Website Strategy

You’re answering what you think is important—not what parents actually want to know. Most school FAQ pages are filled with questions administrators wish parents asked. “What is the history of the classical model?” “How is the Trivium different from progressive...
Where to Put Fundraiser Info Without Hijacking Your Homepage

Where to Put Fundraiser Info Without Hijacking Your Homepage

by JK Stewart | Jun 5, 2025 | Classical Schools, Industries, Website Strategy

Don’t make your homepage compete with itself. Better options exist. That annual fundraiser might be your school’s biggest event of the year—but that doesn’t mean it deserves to dominate your homepage for six weeks straight. Too often, classical schools let one...
The Problem with Banners That Never Come Down on Your Homepage

The Problem with Banners That Never Come Down on Your Homepage

by JK Stewart | Jun 4, 2025 | Classical Schools, Industries, Website Strategy

Event banners are helpful—until they clutter your homepage for weeks. We get it—open house next Thursday, gala coming up, field day around the corner. School events are important, and your homepage seems like the perfect place to promote them. But here’s the problem:...
A Smarter Way to Present Your Statement of Faith

A Smarter Way to Present Your Statement of Faith

by JK Stewart | Jun 4, 2025 | Classical Schools, Industries, Website Strategy

Lead with mission, not doctrine. Faith should build trust—not filter people out too soon. Your Statement of Faith is foundational—but its placement on your website determines whether it invites or intimidates. Many classical schools either bury it where no one will...
3 Easy Ways to Explain the Trivium to New Families

3 Easy Ways to Explain the Trivium to New Families

by JK Stewart | Jun 3, 2025 | Classical Schools, Industries, Website Strategy

Grammar, logic, and rhetoric shouldn’t confuse first-time visitors. To those unfamiliar with classical education, “the Trivium” can sound mysterious or even intimidating. You and your faculty may find it second nature—but remember, new families often have no idea what...
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