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Designing for Formation: Why Beauty Isn’t Optional on a Classical School Website

Designing for Formation: Why Beauty Isn’t Optional on a Classical School Website

by JK Stewart | Aug 25, 2025 | Classical Schools, Industries, Website Strategy

Why Beauty Belongs on Your School’s Website When parents, grandparents, or even future teachers visit your website, they are not only scanning for tuition costs and curriculum pages. They are quietly asking: “Does this place feel trustworthy?” One of the strongest...
Is a Headmaster’s Blog Worth It? The Pros, Pitfalls, and Examples

Is a Headmaster’s Blog Worth It? The Pros, Pitfalls, and Examples

by JK Stewart | Aug 23, 2025 | Classical Schools, Industries

Why Some Headmasters Consider Blogging Walk into almost any classical school and you’ll find a headmaster juggling dozens of responsibilities—overseeing academics, supporting teachers, connecting with families, and meeting with donors. In the middle of that whirlwind,...
How to Use Your School Website to Attract Faculty Who Truly Get Classical

How to Use Your School Website to Attract Faculty Who Truly Get Classical

by JK Stewart | Aug 22, 2025 | Classical Schools, Industries

Why Your Website Shapes Faculty Interest When a teacher curious about classical education looks at your school, they often visit your website before sending a résumé. This means your site is not just for parents—it is a silent recruiter. A thoughtful design and clear...
How to Handle Classical Language Programs Beyond Latin (Hebrew, Greek, and More)

How to Handle Classical Language Programs Beyond Latin (Hebrew, Greek, and More)

by JK Stewart | Aug 20, 2025 | Classical Schools, Industries

Why Look Beyond Latin? Most people immediately think of Latin when they hear “classical school.” And it makes sense—Latin roots show up in English vocabulary, law, science, and even medicine. But what happens when schools also want to offer Greek, Hebrew, or other...
Don’t Just Blog—Use a Seasonal Content Plan That Mirrors the Liturgical Year

Don’t Just Blog—Use a Seasonal Content Plan That Mirrors the Liturgical Year

by JK Stewart | Aug 19, 2025 | Classical Schools, Industries

Why Classical Schools Benefit From Seasonal Content Imagine a family scrolling through your school’s website in late November. They’re in the beginning of Advent, lighting candles each night, and they stumble on your blog. If your most recent post is about spring...
Should You Include Parents’ Testimonials With Full Names? A Trust vs. Safety Dilemma

Should You Include Parents’ Testimonials With Full Names? A Trust vs. Safety Dilemma

by JK Stewart | Aug 17, 2025 | Classical Schools, Industries, Website Strategy

Why Full Names Build Trust When a parent shares a glowing review of your school, including their full name can feel like the ultimate credibility booster. Imagine you’re deciding between two schools. One has anonymous quotes like “We love it here!” from “5th Grade...
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