When schools finally turn their attention to alumni engagement, the instinct is often to digitize the archives—posting old yearbooks, class rosters, or school history timelines. But that’s not what drives alumni back to your site—or back to your campus. What alumni...
Alumni engagement often gets pushed to the bottom of the priority list—and when schools finally focus on it, the default move is to add an entirely new section to the site. You don’t need to. In most cases, what you need isn’t more pages—it’s better placement, smarter...
Most schools treat their FAQ page like a digital junk drawer—cluttered, forgotten, and written for internal peace of mind rather than parent clarity. But when written strategically, your FAQ can become a powerful asset for SEO, enrollment, and trust-building. Here’s...
Good FAQ pages help parents get answers fast. Bad ones feel like legal disclaimers, policy dumps, or a second-rate handbook—and they drive people away. We’ve seen classical schools overload their FAQ pages with every rule, exception, and enrollment form under the sun....
It’s not that parents don’t care—it’s that they don’t see them. Buried links, outdated flyers, and last-minute reminders are a recipe for frustration. Most school websites treat events as an afterthought, tacking them onto the homepage like digital clutter. Parents...
Too many classical school FAQ pages read like policy handbooks: vague headers, dry bullet points, and answers that feel like they were run through a lawyer and a thesaurus. Instead of building trust, they create distance. Parents click hoping for clarity—and leave...
Recent Comments