There’s an unsung hero on every great classical school website. It’s not the homepage. Not the blog. Not even the inquiry form. It’s the Parent Resource Page—the quiet workhorse that supports, informs, and forms your families week after week. Done well, this page...
It’s the last thing parents see on your website—but often the first thing they feel. A footer isn’t just a design afterthought. For classical schools, it’s a subtle but powerful place to communicate formation, virtue, and intentionality. In a digital world full of...
Classical schools often spend hours polishing their academic and theology pages—only to treat the athletics page as an afterthought. Or worse, they copy the format and language from public schools: lists of sports, game schedules, and maybe a photo or two. Nothing is...
Nearly every classical school website has a Head of School bio page. Most include a professional headshot, educational credentials, and a paragraph filled with noble phrases like “passionate about discipleship” or “committed to academic excellence.” There’s nothing...
Most classical school curriculum pages are designed with the wrong audience in mind. They read like white papers—dense, dry, and filled with jargon. While you may impress a visiting headmaster or college professor, you’ll overwhelm the average parent looking for...
It’s tempting to lead with academic rigor. After all, Latin is one of the most intellectually demanding subjects in your classical curriculum. But if the first line on your Latin program page feels like a graduate thesis, you’ll lose the very audience you’re...
Recent Comments