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Why Your Admissions Page Should Make Parents Feel, Not Just Inform

Why Your Admissions Page Should Make Parents Feel, Not Just Inform

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries, Website Strategy

An effective admissions page doesn’t start with deadlines. It starts with desire. Because classical education isn’t just a decision—it’s a conviction. And the moment a parent lands on your admissions page, they’re not asking for a list of forms. They’re asking: Is...
The Most Underrated Page on Your Website? The Faculty Page.

The Most Underrated Page on Your Website? The Faculty Page.

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries, Website Strategy

Your faculty page isn’t just a roster—it’s a bridge between your school’s values and the trust of prospective families. Parents don’t enroll in programs, they invest in people. In classical education, learning is incarnational: it happens through real relationships....
Why Every Classical School Needs a “Formation Hub” Page

Why Every Classical School Needs a “Formation Hub” Page

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries

Many classical schools have rich formation practices—but the details often live in separate places. House system info might be on one page, chapel rhythms in a weekly email, and virtue programs buried in PDFs. When formation is scattered like this, it becomes harder...
What a Great Classical School Homepage Actually Looks Like

What a Great Classical School Homepage Actually Looks Like

by JK Stewart | Jul 2, 2025 | Classical Schools, Industries, Website Strategy

Most classical school homepages introduce themselves—but don’t connect. They have mission statements, images of smiling students, and links to admissions—but fail to guide a visitor toward alignment, trust, and action. 1. Instant Clarity The first goal of your...
Top 7 Website Mistakes Classical Schools Keep Repeating (And How to Fix Them)

Top 7 Website Mistakes Classical Schools Keep Repeating (And How to Fix Them)

by JK Stewart | Jul 1, 2025 | Classical Schools, Industries, Website Strategy

Classical schools love depth—but their websites often feel shallow. You’re an exception: you design with intention, clarity, and formation in mind. But many of your peers keep repeating the same avoidable mistakes. Let’s fix that. Mistake #1: Uploading the Entire...
How to Make Your Parent Testimonials Page Shareable

How to Make Your Parent Testimonials Page Shareable

by JK Stewart | Jul 1, 2025 | Classical Schools, Industries

You’ve probably heard it before: “Word of mouth is your best marketing.” That’s true—but it’s incomplete. Word of mouth only works when it’s captured, curated, and shared with purpose. That’s what a great parent testimonials page does. Not a generic list of quotes...
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