An effective admissions page doesn’t start with deadlines. It starts with desire. Because classical education isn’t just a decision—it’s a conviction. And the moment a parent lands on your admissions page, they’re not asking for a list of forms. They’re asking: Is...
Your faculty page isn’t just a roster—it’s a bridge between your school’s values and the trust of prospective families. Parents don’t enroll in programs, they invest in people. In classical education, learning is incarnational: it happens through real relationships....
Many classical schools have rich formation practices—but the details often live in separate places. House system info might be on one page, chapel rhythms in a weekly email, and virtue programs buried in PDFs. When formation is scattered like this, it becomes harder...
Most classical school homepages introduce themselves—but don’t connect. They have mission statements, images of smiling students, and links to admissions—but fail to guide a visitor toward alignment, trust, and action. 1. Instant Clarity The first goal of your...
Classical schools love depth—but their websites often feel shallow. You’re an exception: you design with intention, clarity, and formation in mind. But many of your peers keep repeating the same avoidable mistakes. Let’s fix that. Mistake #1: Uploading the Entire...
You’ve probably heard it before: “Word of mouth is your best marketing.” That’s true—but it’s incomplete. Word of mouth only works when it’s captured, curated, and shared with purpose. That’s what a great parent testimonials page does. Not a generic list of quotes...
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