In the enrollment funnel, every word matters. From the “Apply Now” button to the tooltip beside your form fields, microcopy influences trust, clarity, and action. For classical schools, where families invest not only in academics but in ethos and formation, these tiny...
Every classical school has alumni—but not every school uses them effectively in marketing. When families see that your graduates thrive, they feel momentum entering a legacy, not just a school. Alumni outcomes add credibility beyond testimonials—they show the fruit of...
It’s time to stop thinking of your annual fund page as just a place to collect money. For classical schools especially, where families invest not just in academics but in virtue, culture, and legacy, your fundraising page should carry that same spirit. Instead of a...
Campus tours are pivotal in the enrollment journey—they allow families to feel the rhythm, experience the spaces, and sense the ethos of your school. But when in-person visits aren’t possible or for beginning-stage research, virtual tours need to replicate that same...
Classical education is built on the idea that some things are worth preserving. Truth. Beauty. Goodness. These ideals don’t shift with the wind—and neither should your school’s online presence. But too many classical schools unknowingly build websites, messaging, and...
A slow website is more than a technical nuisance—it’s a credibility killer. For classical schools, where excellence and clarity are core values, a sluggish site sends the wrong message before a word is even read. Unfortunately, many school sites struggle with outdated...
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