Why Video Tours Are No Longer Optional Think about how most buyers shop for homes today. They pull out their phone, scroll through listings, and make snap judgments in seconds. Photos used to be enough—but now, if your listing doesn’t include a video tour, it feels...
Why Testimonials Are the Realtor’s Secret Weapon People don’t hire a realtor because of your tagline or logo—they hire you because they trust you. And trust almost always starts with proof. Testimonials and reviews are that proof. They tell future clients, “This agent...
Why You Don’t Always Need IDX Let’s be honest: most agents are told they “need” IDX like it’s a law of nature. But if you’ve ever paid for it, you know it’s expensive, clunky, and often looks like it was built in 2012. The truth? You can absolutely showcase listings...
Why Blogging Still Matters in Real Estate If you’re wondering if blogging is still worth your time as a realtor, the answer is yes — but only if you do it right. Blogging isn’t about posting random market updates or generic tips. It’s about becoming the go-to local...
The Problem With “Cookie-Cutter” Realtor Websites Most real estate websites look the same — same layout, same colors, same smiling stock photo of a “Realtor” holding a clipboard. That sameness doesn’t build trust or recognition. It just makes you forgettable. Personal...
Why Community Pages Matter More Than Ever If you want buyers to fall in love with your listings before they even call you, start by helping them fall in love with your community. A great community page does that. It shows buyers what life actually feels like in that...
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