Your school tour is one of the most powerful conversion points on your website—so why is no one signing up? The truth is, most private and classical schools unknowingly make simple homepage or layout mistakes that kill momentum before it starts. Let’s fix that. 1....
When prospective families visit your school’s website, they’re not looking for a theological treatise. They’re asking one quiet, loaded question: “Is this the right fit for my child?” And while your Statement of Faith may be central to your mission, the hard truth is:...
When prospective parents visit your site, they’re not just evaluating curriculum or tuition—they’re asking, “Who will be shaping my child?” Your faculty bios aren’t filler. They’re one of the most important trust-building tools on your site. But most private school...
For most families, your admissions page is the first stop on the enrollment journey. But too often, that page is either a glorified contact form—or worse, a wall of text that tries to answer every question at once. The best admissions pages do one thing well: they...
If your big giving push lives inside a downloadable PDF, here’s the hard truth: You’re losing donors before they even know what you’re building. Capital campaigns are some of the most high-stakes, high-visibility moments in a private school’s life. But far too many...
If your school has multiple campuses, microschools, or partner locations, your website strategy just got more complicated. Families need to find the right location—fast. But if your site feels cluttered, confusing, or disjointed, you risk losing prospective parents...
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