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The Page That Sells Your School Without Saying a Word: Photo Galleries Done Right

The Page That Sells Your School Without Saying a Word: Photo Galleries Done Right

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

You’ve heard it before: “A picture is worth a thousand words.” But in school marketing, most photo galleries flatline. Generic smiling kids, overexposed events—nothing that tells a story. The truth? Your “Life at Our School” gallery can be your strongest silent...
How to Explain the Grammar Stage at your Classical School Without Sounding Like a Snob

How to Explain the Grammar Stage at your Classical School Without Sounding Like a Snob

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

The word grammar can feel intimidating—or even pretentious—to parents who didn’t experience classical education. Here’s the truth: the Grammar Stage isn’t about parsing sentences or showing off fancy syntax. It’s the joyful foundation of lifelong learning—the stage...
The Lost Art of Recitation—and Why Your Website Should Talk About It

The Lost Art of Recitation—and Why Your Website Should Talk About It

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

In most modern classrooms, you’ll find tablets, group projects, and interactive apps. What you won’t find is a child standing tall, hands at their side, eyes forward, calmly reciting a psalm or a passage of Cicero from memory. And yet, for centuries, recitation was...
Should You Include Chapel or Morning Assembly on Your Website?

Should You Include Chapel or Morning Assembly on Your Website?

by JK Stewart | Jun 25, 2025 | Classical Schools, Industries

If your school begins the day with chapel, morning liturgy, or a sacred assembly—and you don’t talk about it on your website—you’re missing a major opportunity. This daily rhythm isn’t just routine. It’s radical. It speaks volumes about who you are, what you believe,...
The Hidden Power of a “Virtues in Action” Blog Series

The Hidden Power of a “Virtues in Action” Blog Series

by JK Stewart | Jun 24, 2025 | Classical Schools, Industries, Website Strategy

Classical education is about formation—not just information. But too often, your blog doesn’t reflect that. It becomes a bulletin board instead of a window into transformation. And when that happens, you lose one of your most powerful tools: storytelling. If you want...
Designing a Parent Handbook Page That Actually Gets Read

Designing a Parent Handbook Page That Actually Gets Read

by JK Stewart | Jun 24, 2025 | Classical Schools, Industries

Every classical school has a parent handbook. Most are unread. Not because parents don’t care—but because schools make it hard to care. They bury virtue-rich policies in 60-page PDFs. They use dense legalistic language. And worst of all, they treat the handbook as a...
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