For decades, the “About Us” page has been treated as a sacred website staple. A long scroll of bios, photos, dates, and facts—sometimes tucked behind three clicks, rarely read. But if you’re running a classical school in 2025, it’s time to let go of the old...
Too often, school websites are designed with a single user in mind: the busy parent. But another audience matters deeply—grandparents. They play an active role in supporting, cheering on, and sometimes even financially sustaining a classical school. Tapping into their...
Too often, schools treat their websites as digital filing cabinets—necessary but utilitarian. Pages are created, content is dropped in, and buttons are added without much thought beyond function. But in a classical school, every part of the learning environment is...
When families land on your school’s tour page, they’re looking for more than a photo gallery. They want to feel the rhythms of school life—morning routines, chapel, community moments. Yet most tour pages focus on logistics, schedules, and bulletin-board style content....
In a crowded digital landscape, surgery centers no longer compete on aesthetics or generic content—they win by serving clarity. Your homepage should be more than an online brochure. It’s your single greatest opportunity to reduce friction for patients, referring...
Most classical schools treat their “Resources” page like a kitchen junk drawer—full of PDFs, links, and outdated forms. Parents end up wading through clutter to find simple answers. But during the school year, they’re not looking for documents—they’re looking for...
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