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What Happens If Your Medical Site Isn’t Mobile-Friendly?

What Happens If Your Medical Site Isn’t Mobile-Friendly?

by JK Stewart | Jun 10, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

More than 60% of people visit your site from a phone. So if your medical website isn’t smooth, fast, and easy to use on mobile—you’re losing patients before they even call. Here’s what happens when your site isn’t mobile-friendly: They bounce. Pinch-to-zoom layouts,...
How to Make Your Forms Less Annoying (and More Effective)

How to Make Your Forms Less Annoying (and More Effective)

by JK Stewart | Jun 9, 2025 | Healthcare, Industries, Performance & UX, Website Strategy

Want fewer no-shows and more scheduled appointments? Start by fixing your forms. Because nothing kills momentum faster than a clunky, 20-field monster form that asks for everything short of a DNA sample. Patients are busy, distracted, and sometimes anxious. A long or...
Are You Using Stock Photos that Kill Trust on Your Medical Website?

Are You Using Stock Photos that Kill Trust on Your Medical Website?

by JK Stewart | Jun 9, 2025 | Healthcare, Industries

That smiling doctor in a lab coat? Your patients have seen her on five other websites. And whether they realize it or not, they’re subconsciously thinking: “Is this place real?” Stock photos can save time—but they can also sabotage trust. In healthcare, authenticity...

The One Link Every Doctor Website Should Have in the Menu

by JK Stewart | Jun 8, 2025 | Healthcare, Industries, Marketing, Website Strategy

Most medical websites have the basics: Home, Services, About, Contact. But they often miss the one menu item that actually drives action—“New Patients” or “Start Here.” This single link does more than organize your site. It reduces hesitation, sets expectations, and...
Online Scheduling vs. Human Touch: Which Works Better for Your Patients?

Online Scheduling vs. Human Touch: Which Works Better for Your Patients?

by JK Stewart | Jun 8, 2025 | Healthcare, Industries, Website Strategy

Online scheduling has become the default for medical websites. Every EHR, booking tool, and marketing agency pushes it like it’s a no-brainer. But here’s the truth most practices never hear: online scheduling isn’t always the best experience—for your patients or your...
How to Mention Insurance Without Undervaluing Your Care

How to Mention Insurance Without Undervaluing Your Care

by JK Stewart | Jun 8, 2025 | Healthcare, Industries, Website Strategy

Most medical sites handle insurance info one of two ways: Bury it three clicks deep… …or plaster it across the homepage like a billboard. Neither builds trust. And both can backfire—especially if you serve a mix of insurance and cash-pay patients. Here’s the reality:...
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