There’s a growing push for transparency in healthcare—but should that extend to your website pricing? The answer isn’t one-size-fits-all. For some medical practices, showing prices builds massive trust. For others, it can mislead patients or trigger avoidable sticker...
If you think your homepage’s most powerful section is the hero image, think again. The single highest-converting section on a medical website isn’t the banner, the call-to-action, or even the bio grid. It’s the trust block. What Is the Trust Block? The trust block is...
Patients aren’t browsing your site for fun. They’re trying to find care—fast. But if your website gets in their way, they’ll click the back button without hesitation. And in healthcare, every bounce could mean a lost appointment, a missed referral, or a damaged...
If your homepage opens with a massive logo and a vague slogan, you’re not leading with what matters. The hard truth? Patients don’t care about your branding palette or clever tagline. They’re scanning for one thing: “Can this doctor help me?” Most visitors will...
When a patient calls your office, they expect someone to pick up. When they visit your website, they expect it to load—fast. If your site takes longer to load than it takes your receptionist to answer the phone, you’ve got a problem. Site speed isn’t just a tech...
“Above the fold” isn’t just a design term—it’s the first impression your website makes before a visitor even scrolls. And most medical sites waste it. Think about what your patients actually see in those first three seconds: A stock photo of a stethoscope? A vague...
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