You don’t get 30 seconds to make a good impression anymore. You get 3. When a patient lands on your homepage, they’re not admiring the color scheme. They’re scanning for answers: What kind of care do you offer? Where are you located? Are you accepting new patients?...
Healthcare pricing has moved out of the shadows—and onto your website. But many medical practices still don’t know what they’re required to share, what patients expect, or how to present it without creating confusion. Here’s the truth: Whether or not your practice is...
Quick answer: not on your homepage. Your homepage is for first impressions. It’s for new patients looking to understand who you are, what you treat, and how to book an appointment. But too many practices clutter their homepage with returning patient tools—things like:...
Struggling to organize your medical website? Ask this one question: “Is this for new patients or existing ones?” That simple filter can instantly reshape your layout and fix confusion that drives people away. New patients need answers like: What do you treat? Are you...
Think your medical website is ADA compliant because an online tool gave it a green checkmark? Think again. Automated ADA scanners can catch missing alt text or contrast issues—but they can’t understand context. They don’t know if your link text is confusing, if your...
Most small medical practices think their biggest website problem is lack of traffic or fancy design. It’s not. The real mistake? Treating the site like a brochure instead of a tool that books patients. Too many small practices settle for a basic, “good enough”...
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