If your school has multiple campuses, microschools, or partner locations, your website strategy just got more complicated. Families need to find the right location—fast. But if your site feels cluttered, confusing, or disjointed, you risk losing prospective parents...
At first glance, the staff directory seems like a simple page—names, titles, maybe a few photos. But for prospective families, it’s one of the most telling pages on your entire site. Done well, it signals professionalism, warmth, and clarity. Done poorly, it looks...
We’ve all seen it: a parent portal that feels like it was built in 1997—clunky, confusing, and totally disconnected from the rest of the school’s website. But for families, the portal isn’t just a back-end tool. It’s their daily touchpoint with your school. If it’s...
It’s one of the most-visited pages on any school website—and often one of the worst designed. The calendar page. Parents just want to know: When’s the first day of school? Is there early dismissal next Friday? Are we off for MLK Day? But too often, they get buried in...
For classical schools, the curriculum is a cornerstone. It reflects your philosophy, pedagogy, and mission. But when that curriculum is presented online as a 1,500-word paragraph—or worse, a downloadable PDF—you lose the parent before they ever grasp your value. Done...
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