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The Most Common Website Mistakes Small Practices Make (and How to Fix Them)

The Most Common Website Mistakes Small Practices Make (and How to Fix Them)

by JK Stewart | May 29, 2025 | Healthcare, Industries, Website Strategy

We’ve reviewed hundreds of small practice websites—and most of them are making the same mistakes. Not because the doctors don’t care, but because they’re busy, and no one ever explained how to make a website actually work for patients. This post is a straight-shooting...
Medical SEO 101: How Patients Actually Find Local Providers Online

Medical SEO 101: How Patients Actually Find Local Providers Online

by JK Stewart | May 28, 2025 | Healthcare, Industries, Marketing, Performance & UX, Website Strategy

You could be the best doctor in town—but if your practice doesn’t show up online, most people will never know. Today, Google is your new front desk. It’s the first place patients go when they’re looking for a provider, researching symptoms, or checking reviews. And if...
The 7 Things Every Surgery Center Website Should Have

The 7 Things Every Surgery Center Website Should Have

by JK Stewart | May 28, 2025 | Healthcare, Industries, Website Strategy

If you’re running an ambulatory surgery center, your website isn’t just a formality—it’s your digital front door. It’s often the first impression for patients, referring physicians, and even potential staff. The best surgery center websites don’t just look nice—they...
How Ambulatory Surgery Centers Can Use Their Website to Attract Referrals

How Ambulatory Surgery Centers Can Use Their Website to Attract Referrals

by JK Stewart | May 28, 2025 | Healthcare, Industries, Website Strategy

Most ambulatory surgery centers focus their website content on patients—and that’s important. But if your site ignores the people sending you patients (referring physicians and their staff), you’re leaving revenue on the table. Referrals aren’t automatic. Even...
How to Write Doctor Bios That Build Trust (Not Just Credentials)

How to Write Doctor Bios That Build Trust (Not Just Credentials)

by JK Stewart | May 28, 2025 | Healthcare, Industries, Website Strategy

Most medical bios sound like LinkedIn blurbs with a stethoscope: “Dr. Smith received her MD from X University and completed her residency at Y Hospital. She is board certified in Internal Medicine.” That’s not bad—but it’s not trust-building either. Patients aren’t...
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