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Why Parents Don’t Read Your School’s Website (And What to Do About It)

Why Parents Don’t Read Your School’s Website (And What to Do About It)

by JK Stewart | Aug 29, 2025 | Classical Schools, Industries, Website Strategy

The Hidden Problem With School Websites Every school leader knows the frustration: you’ve spent hours updating your website, carefully crafting page after page, only to find that parents still ask questions the site already answers. Why don’t they just read it? The...
Should You Post School Policies Online? A Decision Tree for Clarity vs. Control

Should You Post School Policies Online? A Decision Tree for Clarity vs. Control

by JK Stewart | Aug 28, 2025 | Classical Schools, Industries

Why This Question Matters More Than You Think Every parent who visits your school’s website is asking themselves one thing: “Can I trust this school with my child?” The words, images, and details you choose to share either build that trust or leave doubts. One of the...
The Case for a “Why This Grade” Page: Explaining Each Stage of the Journey

The Case for a “Why This Grade” Page: Explaining Each Stage of the Journey

by JK Stewart | Aug 27, 2025 | Classical Schools, Industries

Why Parents Need Clarity About Each Grade Parents often understand the big picture of a classical school—the idea of timeless learning rooted in history and literature. They may also see curriculum lists on your website. But between those two, there is a gap. What...
Turnkey Sites for Manufacturers: Why Custom Isn’t Always the Answer

Turnkey Sites for Manufacturers: Why Custom Isn’t Always the Answer

by JK Stewart | Aug 26, 2025 | Industries, Manufacturing, Website Strategy

Why Manufacturers Need More Than a Digital Brochure Many manufacturing companies still treat their websites like static brochures. They list a phone number, a few product categories, and a “Contact Us” form, but stop there. The problem is that today’s buyers—whether...
Designing for Formation: Why Beauty Isn’t Optional on a Classical School Website

Designing for Formation: Why Beauty Isn’t Optional on a Classical School Website

by JK Stewart | Aug 25, 2025 | Classical Schools, Industries, Website Strategy

Why Beauty Belongs on Your School’s Website When parents, grandparents, or even future teachers visit your website, they are not only scanning for tuition costs and curriculum pages. They are quietly asking: “Does this place feel trustworthy?” One of the strongest...
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