Classical schools love depth—but their websites often feel shallow. You’re an exception: you design with intention, clarity, and formation in mind. But many of your peers keep repeating the same avoidable mistakes. Let’s fix that. Mistake #1: Uploading the Entire...
You’ve probably heard it before: “Word of mouth is your best marketing.” That’s true—but it’s incomplete. Word of mouth only works when it’s captured, curated, and shared with purpose. That’s what a great parent testimonials page does. Not a generic list of quotes...
Too many classical schools bury their soul under a bullet list. We’ve seen it again and again: a “Traditions” page that rattles off Advent feasts, Medieval banquets, House days, and graduation ceremonies like they’re line items in a school calendar. No context. No...
Most classical schools build their websites for one audience: prospective parents. And that makes sense. Parents are typically the ones scheduling tours, comparing curriculum, and making enrollment decisions. But there’s another group quietly influencing those...
If your classical school doesn’t have a “Why Classical?” video, you’re leaving trust, clarity, and enrollment growth on the table. In an era of short attention spans and high competition, video is the fastest way to connect your distinct mission with the hearts and...
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