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Why Your School Blog Doesn’t Work—and What to Do Instead

Why Your School Blog Doesn’t Work—and What to Do Instead

by JK Stewart | Jul 8, 2025 | Classical Schools, Industries, Website Strategy

There’s a problem with most school blogs—and it’s not that they don’t post often enough. Classical schools pour time and care into their writing. Teachers and administrators craft thoughtful reflections, unpack educational philosophy, and highlight community life. But...
School Landing Pages That Convert: A Framework

School Landing Pages That Convert: A Framework

by JK Stewart | Jul 8, 2025 | Classical Schools, Industries, Website Strategy

If your school’s landing page still sends prospective families to a PDF… we need to talk. Landing pages aren’t just digital billboards or static brochures. Done right, they are conversion engines—focused, high-leverage tools designed to drive one clear action. And for...
Your School’s Greatest Selling Point Isn’t Academics—It’s Formation. Show That.

Your School’s Greatest Selling Point Isn’t Academics—It’s Formation. Show That.

by JK Stewart | Jul 8, 2025 | Classical Schools, Industries, Website Strategy

Parents aren’t enrolling their children in your classical school because of math scores or college placement rates. Not really. Those may be part of the pitch—but the deeper desire, the one they often struggle to articulate, is this: They want their children to become...
7 Ways to Turn Classical Traditions into SEO Gold

7 Ways to Turn Classical Traditions into SEO Gold

by JK Stewart | Jul 8, 2025 | Classical Schools, Industries, Website Strategy

Your classical school’s traditions—feast days, hymns, recitations—hold deep meaning for your community. But they do more than foster virtue; they’re a goldmine for SEO. Parents and educators search for liturgical calendars, hymnal texts, school chants, and feast...
The Website Checklist Every ASC Should Review Before Growth Planning

The Website Checklist Every ASC Should Review Before Growth Planning

by JK Stewart | Jul 7, 2025 | Healthcare, Industries

When ambulatory surgery centers plan growth, they focus on staffing, equipment, and referrals. Yet the one asset they often overlook? Their website. In an age where first impressions happen online, your site must function as a strategic tool—not a brochure. Whether...
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