A clear location page isn’t just a courtesy—it’s a conversion tool. When patients and referring offices land on your surgery center’s site, they want direction, reassurance, and confidence. A well-built location page delivers exactly that, cutting down generic phone calls and friction in the process. Here’s how to do it right.

1. Embed a Fully Interactive Map

The easiest way to stop “Where are you located?” calls is to show them directly. Embed a Google Map with a map marker and zoom level that shows nearby major roads and landmarks. Make sure:
• The map is responsive and mobile‑friendly.
• Users can zoom, switch to satellite view, and use “directions to here.”
• It loads fast—use lazy loading to prevent slowed page speed.

Pro tip: add a link to “View larger map” that opens the location in Google Maps to start navigation immediately.

2. Include High-Quality Exterior & Interior Photos

Zendesk reports that 88% of customers expect photos to help them find confidence in the place they’re visiting. Your location page should include:

• Exterior shot showing parking lot and entrances
• Interior lobby image with signage
• A thumbnail grid or lightbox gallery

When potential patients or staff see what your center looks like, they feel prepared—cutting down calls asking “What does it look like?” or “Where do I park?”

3. Detailed Parking & Entrance Instructions

Drop “Parking lot next to the building” and go deeper:

• Number of spaces available
• Designated handicap spots and route to entrance
• Cost: free or validated?
• After-hours parking protocols or gated access

Label each entrance clearly: “Main Entrance – for pre-op check-in,” “Side Door – wheelchair accessible.”

4. Public Transit & Ride-Share Info

Not everyone drives. Include bus routes within a mile, upcoming transit stops, operational hours, ride-share pickup and drop-off zones. A small transit icon linked to local bus schedule shows your team cares about accessibility.

5. Pre-Op Document Access & Downloads

Most patient calls are for “What forms do I need?” or “What do I bring?” Save time with:

• Pre-op checklists as PDFs
• Clear, descriptive labels (“General Anesthesia Form,” “Consent to Treat”)
• Brief one-liner descriptions (“Fill out before your appointment; bring a photo ID”)

If you’ve covered forms and what to bring—the calls to “do I need X?” drop significantly.

6. Operating Hours & Holiday Schedule

Display hours prominently—don’t bury them.

• Office hours for check-in
• Surgical block times
• Observed holiday closures

If closing early during holiday weeks, add a note: “Appointments must be scheduled by this date.” This prevents “I thought you were open tomorrow” inquiries.

7. Phone Numbers by Purpose

One generic phone number leads to confusion. Instead, use labeled numbers:

• General Inquiries: 555-1234
• Pre-Op Questions: 555‑1235
• After‑Hours Scheduling: 555‑1236

Clarify purpose—people call less when they see which number is for their questions.

8. Snippet: What to Bring & Where to Go

Include a short “Coming to your appointment?” section:

• Checklist: ID, insurance card, pre‑op forms
• What to wear (e.g., loose clothes)
• Where to check in—“Enter through Main Entrance at 7 AM”

Formatting this as bullets or quick callout boxes makes the info skimmable—and reduces “What do I wear?” calls.

9. Accessible Design & Load Speed

Your page should:

• Be mobile-first—buttons and links easy to tap
• Avoid large PDF downloads slowing the mobile experience
• Use alt text for images (“Exterior of Maple Surgery Center with blue awning”)

This improves load speed, accessibility, and reduces confusion for visually impaired users or screen readers.

10. Tie to Broader Site Structure

This is part of a larger narrative—see how main site pages like “About Us” and “Referral Resources” connect. A location page shouldn’t feel isolated.
If you’ve structured your main site clearly, with straightforward navigation and a call-to-action aligned with your operations, it’ll reflect here too. Consider internal linking to your main page on “How Referring Physicians Use Our Center” to reinforce trust and clarity.

Template for Your Location Page

Use this outline for simplicity, clarity, and high conversion:

1. Hero section with Center name and address
2. Map embed
3. Photo gallery
4. Parking & entrances details
5. Transit and ride-share section
6. Pre-op downloads/download instructions
7. Hours and holiday notes
8. Phone numbers and contact purposes
9. Quick appointment checklist
10. CTA—“View Services” or back to main site

Why This Reduces Phone Calls

• Proactive clarity: Visitors get answers without staff intervention.
• Less back-and-forth: People self-service for forms, directions, and details.
• Focused contact: When they do call, it’s about specifics—allowing staff to prepare.

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Every phone call your location page can eliminate is time saved for your staff—and less friction for patients. By embedding a map, adding real photos, clarifying parking, pre-op requirements, hours, and phone numbers by purpose, you make every visit easier. It’s not just a location page. It’s a service page. And when patients and staff experience clarity, your center wins.